Ecuador, Uruguay
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The project we carried out for Almacenes Estuardo Sánchez, an Ecuadorian company that is a leader in the import of household items, toys, Christmas accessories and hardware, focused on conceiving an integrated design vision and a new spatial concept – based on organization, equipment design and signage proposals – that could be replicated in the company’s various stores. To this end, we developed a brand manual that outlines the design criteria and details for the project and its construction, establishes guidelines and directives that ensure correct application, and provides visual coherence through specifications for use. This allows optimization of management and use of resources and contributes to brand identification and recognition.