GP at BOOOM 2026: Urban Growth and New Centralities
On October 21, BOOOM 2026 will bring together developers, business leaders, and key players from the real estate sector in Guatemala City. Santiago Pérez, Business Development Manager at Gómez Platero, will participate as a speaker to explore urban growth through the transformation of consolidated urban areas and the development of new centralities.
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BOOOM is a platform created by URBOP to share knowledge, connect key decision-makers, and foster new conversations around real estate development in Guatemala. The 2026 edition will take place on Wednesday, October 21, from 7:30 a.m. to 12:30 p.m. at the Westin Camino Real Auditorium in Guatemala City.
Designed as an invitation-only gathering, the event will bring together developers, entrepreneurs, and industry leaders to exchange perspectives on the trends, data, and opportunities reshaping Guatemala’s real estate market. The event provides a collaborative setting to anticipate emerging scenarios and explore the challenges associated with urban growth.
As part of the program, Santiago Pérez, Business Development Manager at the firm, will give a talk exploring different strategies for urban growth, from interventions within the consolidated city to the development of new centralities. The conversation will examine how to unlock the potential of existing urban fabrics while planning new hubs that integrate housing, services, workplaces, mobility, and public space.
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Discover the key takeaways and insights from previous editions of BOOOM.
Discover GP’s contributions to previous BOOOM editions
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Urban Growth and New Real Estate Dynamics in Guatemala
The conversation is particularly relevant in light of the transformations taking place across Guatemala’s real estate market. According to INTUS data shared by the Guatemalan Association of Real Estate Developers (ADIG), 9,750 vertical housing units were launched in 2025, compared with 7,900 in 2022, while another 4,501 units entered the market during the first half of 2026.
This growth is accompanied by an agenda aimed at strengthening urban planning. According to Guatemala’s Ministry of Communications, Infrastructure and Housing and UDEVIPO, the country is moving forward with the development of a National Urban Development Policy addressing issues such as territorial planning, land management, housing, and urban growth.
Against this backdrop, the question is no longer simply how much or where to build, but what kind of city to shape. Consolidating existing urban areas and creating new centralities offer different yet complementary paths, with a shared challenge: creating connected, diverse environments capable of responding to evolving ways of living, working, and moving around the city. BOOOM 2026 provides an opportunity to consider Guatemala’s growth through an integrated perspective, where real estate development and urban planning form part of a shared long-term strategy.
