REBS Tijuana & Los Angeles 2025
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Organized by Inmobiliare under the slogan "Binational Vision: Development Without Borders," REBS Tijuana 2025 brought together real estate industry experts to examine key trends reshaping Baja California's market, with particular emphasis on the growth of senior living, medical tourism, and infrastructure and logistics development driven by nearshoring.
During the event, which brought together 400 attendees and 35 speakers, participants explored in depth the growth of the senior living segment, driven by an increasing number of North American retirees choosing Baja California due to more affordable costs, high quality of life, and proximity to their home country. This trend has created new opportunities for developers and investors interested in meeting this growing demand.
Another significant topic was medical tourism, a sector that continues to strengthen in Tijuana thanks to its combination of internationally recognized medical care and competitive pricing. The city has positioned itself as a preferred destination for foreign patients, primarily from the United States, generating substantial economic benefits and opportunities for specialized real estate development.
Additionally, the positive impact of nearshoring in the region was highlighted, driving notable infrastructure and logistics growth. Tijuana’s strategic location, international connectivity, and proximity to the United States have made the city an attractive hub for international companies looking to relocate operations closer to the North American market.
One of the event’s highlights was the participation of Santiago Pérez, Head of International Business Development, who delivered a presentation titled “Urban Revitalization through Mixed-Use Developments,” offering strategic insights on maximizing profitability in a changing and competitive environment.
In addition to its robust content, REBS Tijuana 2025 provided numerous networking opportunities, including a closing cocktail, executive lunches, elevator pitch sessions, exhibition stands, and sponsorship spaces. The event established itself as a key platform for building alliances, anticipating trends, and making informed decisions in one of Mexico’s most dynamic real estate markets.
These dynamics find fertile ground in Tijuana due to its international connectivity, urban density, and growing preference for central locations with access to services and amenities.
As a prelude to this event, REBS Los Angeles took place on May 20 at Jagar Haus in Los Angeles, CA. This gathering brought together 100 attendees and featured 15 speakers who addressed key topics such as investments in Baja California, building resilience, emerging trends in the hospitality industry, and artificial intelligence applications in real estate. Santiago Pérez also represented the firm at this edition with his talk titled "New Frontiers in Real Estate: Driving Innovation."
