REBS Guadalajara 2025: Innovation and Real Estate Trends
The 2025 edition of REBS Guadalajara took place on September 3 and 4 at the Hilton Guadalajara Midtown, bringing together more than 350 attendees, 35 speakers, and 25 sponsors. The firm participated with a talk on smart cities, at an event that addressed the main challenges and trends in Mexico’s Real Estate market.
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REB+ Summit Guadalajara 2025, organized by Inmobiliare, was held on September 3 and 4 at the Hilton Guadalajara Midtown. The event brought together over 350 industry professionals, 35 speakers, and 25 sponsors, consolidating itself as a key forum for analysis and projection of the real estate market in Mexico.
The firm was represented by Carlos Sánchez, Business Developer Manager México, who delivered the talk “From Smart City to Smarter City: Beyond the Intelligent City.” In his presentation, Carlos discussed the evolution of urban environments and the impact of technology on real estate management and development, emphasizing the need to move beyond the traditional smart city concept to build more adaptive and efficient urban spaces.
Throughout REBS, there was broad discussion of all sectors relevant to western Mexico, including hospitality, industrial, and residential, which are currently highly significant in Guadalajara. This year, the city showed remarkable dynamism, partly driven by the excitement surrounding its role as a host city for the 2026 World Cup. This international event has helped position Guadalajara as a hub for urbanism and logistics projects.
In terms of hospitality, it was highlighted that Guadalajara is seeing new projects mainly focused on the business sector, characterized by low-cost options due to the city’s competitive pricing. At the same time, Guadalajara is emerging as a strategic hub for the development of logistics projects, further cementing its national importance.
The most relevant sectors in the city continue to be urbanism, hospitality, and residential, which are expected to be the main drivers of growth in the region. This has sparked the development of interesting mixed-use and residential projects, which remain on the rise. During the event, it was concluded that hospitality, residential, and industrial are the leading sectors that will set the pace in western Mexico in the coming years.
The event agenda included conferences, panels, and pitches on industrial growth and nearshoring, planned communities, urban reconfiguration, applied artificial intelligence, vertical residential markets, risk architecture, marketing of residential and luxury products, processes and technology, innovation and sustainability, project structuring, smart cities, technological trends, and next-generation tourism. The event concluded with a networking cocktail, fostering collaboration among developers, investors, and real estate professionals.
The summit aimed to strengthen the sector’s resilience and open new paths for innovation and real estate development in the region. However, there is a sense of caution in the Mexican market due to uncertainty caused by tariffs and the economic policies of the Trump administration in the United States.
Guadalajara Real Estate Market: Trends and Key Data
According to Global Property Guide (October 2024), Guadalajara’s Real Estate market showed an average gross rental yield of 5.75% for apartment rentals, with prices varying significantly between areas. The rental market in Mexico is expected to remain attractive in 2025, driven by the emergence of institutional housing and macroeconomic factors. Guadalajara is experiencing a period of rapid growth and diversification, with a trend toward verticalization and smart densification, as well as new opportunities linked to international events such as the 2026 World Cup.
In summary, Guadalajara continues to consolidate itself as a Real Estate development hub in Mexico, with a special focus on urbanism, hospitality, and residential sectors, and with strong growth prospects in the coming years.
