GP at AMAR-CIAMAR 2025: Senior Living Real Estate Trends and Opportunities
On September 3 and 4, 2025, the Marquis Reforma Hotel in Mexico City hosted the 9th edition of AMAR-CIAMAR, the summit that brought together Real Estate leaders, architects, developers, and international experts in wellness and senior living. GP took an active role in the event’s main panel.
Reading time: 4 minutes
AMAR-CIAMAR 2025, organized by the Mexican Association for Retirement Assistance (AMAR), brought together the main players driving the transformation of the senior living and wellness sector in Mexico and the region over two days. The Marquis Reforma Hotel hosted debates, panels, and workshops focused on the challenges and opportunities of a rapidly expanding market.
The agenda covered key topics such as the development of intergenerational communities, the evolution of housing and care for older adults towards more comprehensive and personalized models, and the nearetiring phenomenon, which has positioned Mexico as a preferred destination for retirement.
Imagining the Future in the Silver Economy
Carlos Sánchez Pelayo, architect and Head of Business Development for Mexico at the firm, participated in the “Imagine” panel alongside Juan Pablo Payro of Grupo Presidente, Juan Kaye of Seniority, and Hugo Issak of AMAR, moderated by Fernando Luigi Rojas. The panel discussed the upcoming demographic boom in Mexico and North America, as well as the growth of new projects in beach destinations in Jalisco. It was highlighted that, within the next five years, Mexico will double its population of older adults: currently, there are 13 million people over 60, and by 2030, this number is expected to reach 25 million. This is in addition to the ongoing demand for senior care spaces from the United States and Canada.
During the panel, participants emphasized the need to go beyond merely adapted residences, advocating for the development of truly comprehensive ecosystems that create value not only for residents, but also for workers, the city, and the entire network of services these communities require. They underscored the importance of designing environments that foster belonging, quality of life, and social integration, preparing the country to welcome millions of older adults and provide high-quality services for this growing segment.
The summit featured more than 50 international experts, developers, investors, and senior community operators, who shared experiences and success stories through panels, workshops, and networking fairs. The agenda was designed to encourage the exchange of ideas and the creation of strategic alliances in a sector that, according to the data, will continue to grow and transform the Real Estate landscape in the region.
Senior Living and Wellness Real Estate Market in Mexico
Mexico’s senior living and wellness Real Estate market is undergoing a profound transformation. The country has become the world’s number one retirement destination, with more than 2 million foreign retirees living in Mexico, including Americans, Canadians, Europeans, Mexican-Americans, and Latin Americans. This segment generates an annual economic impact of $30 billion.
The new generation of older adults, the 50+, demands personalized services and intergenerational communities, marking a trend that is here to stay. In addition, the nearetiring phenomenon—the reverse migration of retirees to Mexico—continues to grow, driving the development of innovative and sustainable Real Estate projects. Twenty percent of the U.S. population is Latino, and if Latinos in the U.S. were an independent economy, they would be the fifth largest in the world, underscoring the potential of this market for Mexico’s Real Estate and wellness sectors.
