-
Program:
Commercial
-
Status:
Built, 2018
-
Surface:
112 m²
-
Photography:
Elena Nathani
The project introduces a unified and unique object, inspired by the ribbon that constitutes the brand's isotype. This element is strategically folded to address operational demands, thereby creating a space with its own identity, strongly linked to the brand. The user becomes the protagonist of the journey.
The Banisi branch merges technology, service, and hospitality, striving to deliver a warm, innovative, and enjoyable banking experience. The modern aesthetic is achieved through architectural and design elements that resonate with the institutional palette. Dominated by an intense red color, present in panels and structures, it is balanced by surrounding neutral tones. Horizontal lines on the red panels introduce a visual texture that adds depth to the design. The entrance benefits from natural light streaming through transparent glass doors, which illuminates the interior and highlights the vibrant colors. The Banisi logo is prominently and harmoniously integrated with the architecture, presenting a modern and colorful image that effectively incorporates branding.
The branch unveils a contemporary and elegant interior design that blends functionality with aesthetics to forge a welcoming and efficient environment. The reception is notable for its vibrant pink countertop, creating a dynamic visual focal point. The inclusion of glass elements and clean lines fosters a sense of an open and transparent space, thereby reflecting the bank's values of transparency and clarity.
