La Fabril. Offices | Ecuador

The client was interested in renewing its image, so that both employees and visitors would perceive the philosophy of the company reflected in its buildings. To that end, we created an integral design, supported by the spatial configuration, the equipment and the applied brand and signage proposal. We established the main design strategies and developed a manual that reflected the company’s institutional values – transparency, innovation and solidity – at all levels. A series of institutional messages and monochromatic giant wall graphics showing the raw materials used by La Fabril accompany the visitor on a tour of the building.

Another key objective was to adapt the result to the new functional needs of the organization. To achieve this, the interior garden office concept was applied and the work areas were reconfigured, generating open, wide, flexible spaces. The few existing divisions are glazed and reinforce the visual permeability of the space.

An exposed ceiling was used to emphasize the industrial character of the business, while some specific spaces were set off with drop box ceilings and variable flooring, of different color and materials according to their location.

The facade aims at expressive neutrality, another of the concepts sought by the client. It uses austere, low-maintenance materials and functions as an external skin. Through the use of few formal resources it manages to generate a new and delicate visual proposal. In its composition, the corporeal logo and a series of vertical fins that provide a balanced coloring stand out.

Visual Communication and Signage Strategy 

To create an immersive experience for both employees and visitors, a comprehensive visual communication approach was adopted, combining signage and graphic elements strategically integrated throughout the space. Key surfaces were selected to effectively display corporate messaging, reinforcing the brand’s visual identity. 

Photographs of the raw materials used in the company’s products were graphically treated and incorporated into interior partitions and murals, harmonized with the institutional color palette. These visual elements connect directly to the core of the business, strengthen brand chromatic identity, and contribute to a scenographic environment where nature and corporate values take center stage. 

On the exterior, the brand’s logomark and institutional palette were applied at strategic points, considering visual impact from various distances. This signage strategy enhances brand recognition and clearly communicates its presence and values, aligning with the company’s institutional renewal process.