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Program:
Corporate
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Status:
Built, 2018
- Location:
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Photography:
Juan Alberto Andrade. @JAG_studio
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The laboratory building of La Fabril, a leading company in the Ecuadorian market in the development of cleaning, hygiene and biofuel products, is located within the grounds of the factory complex in the city of Manta. It is on a lot defined by the client that was occupied by a pre-existing construction, which was demolished to make way for the new project.
Visual Communication and Signage Strategy
To create an immersive experience for both employees and visitors, a comprehensive visual communication approach was adopted, combining signage and graphic elements strategically integrated throughout the space. Key surfaces were selected to effectively display corporate messaging, reinforcing the brand’s visual identity.
Photographs of the raw materials used in the company’s products were graphically treated and incorporated into interior partitions and murals, harmonized with the institutional color palette. These visual elements connect directly to the core of the business, strengthen brand chromatic identity, and contribute to a scenographic environment where nature and corporate values take center stage.
On the exterior, the brand’s logomark and institutional palette were applied at strategic points, considering visual impact from various distances. This signage strategy enhances brand recognition and clearly communicates its presence and values, aligning with the company’s institutional renewal process.
