House By Florencia | Uruguay

At the end of 2022, the brand approached the studio for the design and project management of their new store, which involved remodeling a chalet-style house located in Carrasco, Montevideo.

The design of the commercial premises arises from a specific goal: to transfer the imprint, aesthetics, and values of the brand to a new space in order to support and amplify the shopping experience of its customers at all levels. At the same time, the brand sought to maintain a friendly relationship with the neighborhood, the design of the original cottage, and its open garden.  

The materials chosen for the design are in harmony with the brand’s aesthetic criteria: minimalistic, modern, and timeless. Wood, metal, marble, and linen, along with the presence of vegetation and the use of warm, neutral colors, make up the new space. These materials are left untreated or minimally processed, so as to maintain the natural feel of the entire composition. 

The counter, a central piece that defines the circulation around the store, boasts a unique geometry that combines oval and concentric shapes. Made of wood and textured plaster, it features a series of rustic marble pieces that harmonize with the other textures and materials chosen. It is a multi-purpose piece: cash register, table, display bench, and planter all come together in a single element. 

The varied applications of these materials and the interior furniture were devised in collaboration with Estudio Pura.