Atlántico Punta | Uruguay

It is located on Roosevelt Avenue, which links Punta del Este with the city of Maldonado, and has excellent coverage of transportation, public facilities and private services. The area is characterized by growing urban development and beautiful landscapes with 360° panoramic views. It is located three minutes away from Playa Mansa, a few blocks from the center of Maldonado and 10 minutes from the center of the peninsula, which makes it an ideal spot to enjoy Punta del Este all year round.

The project consists of a shopping center conceived as an entertainment platform and four residential high-rise towers. The architectural design of the complex is based on simple materials: concrete, Corten steel and large glazed surfaces.

The 24000m² shopping center is a three-story base structure, and seeks to enhance experiences through exclusive shops and innovative entertainment proposals. The towers, which extend above the shopping center, are fully equipped with amenities and open spaces designed to accommodate diverse users. 



The residential towers feature a flexible design that offers a wide range of configurations to adapt to user needs. From spacious studio units to one- and two-bedroom units in a lock-off format, the project aligns with the evolving dynamics of the rental market.

One of the project's core principles was to establish a harmonious relationship with the city and its immediate surroundings through a high-quality public space that benefits tourists, residents, and citizens alike. Its architectural design addresses the challenge of adapting to new urban development models and responds to a cultural paradigm shift, where spatial experience becomes a central value.

Visual Communication and Signage Strategy 

The shopping center’s signage system is conceived as a comprehensive visual communication tool, designed to guide visitors from the moment they enter and throughout their entire journey, making it easy to locate stores, parking areas, and services. 

With a focus on balancing functionality, legibility, and aesthetic coherence, the signage system structures pedestrian flow and optimizes circulation. 

The visual identity is conveyed through an institutional color palette, consistent iconography, and high-quality materials, incorporating high-contrast elements and typefaces designed for long-distance readability. 

Beyond its wayfinding role, the system enhances the user experience and integrates seamlessly with the architectural language of the complex.