From Profitability to Experience: What to Expect at Expo Real Estate Argentina
On 12 and 13 August, Buenos Aires will host Expo Real Estate Argentina 2026 and the 16th Real Estate Development and Investment Congress. Held at the Hilton Buenos Aires in Puerto Madero, the event will bring together developers, investors, business leaders, architects, brokers and professionals from across the real estate value chain.
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Under the theme “The Future of Real Estate Development in Argentina”, the Congress will examine the changes reshaping the local and regional market. Topics will range from evolving macroeconomic conditions, access to finance and rising costs to artificial intelligence, PropTech, industrialised construction, sustainability and emerging investment models.
The exhibition will feature more than 150 stands and over 300 national and international investment opportunities, with more than 20,000 visitors expected to attend. The programme will combine talks, workshops, networking sessions and opportunities for exchange between developers, construction companies, corporate real estate firms, technology businesses, consultants and finance specialists.
Beyond showcasing projects and business opportunities, the 2026 edition will encourage a broader discussion about how to create developments that can respond to a rapidly changing context—one in which efficiency, differentiation, innovation and experience are becoming increasingly important.
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Explore the topics currently shaping the real estate agenda:
Read our coverage of previous Expo Real Estate editions and events.
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From User Experience to Unique Experience
Gómez Platero will take part in the Congress programme on Wednesday, 12 August at 11:40 a.m. with the presentation “Unique Experience: When Experience Adds Value to Development”, delivered by architect Santiago Pérez, Business Development Manager at Gómez Platero Architecture & Urbanism.
The talk will explore how architecture can serve as a strategic tool for shaping experiences, anticipating expectations and creating developments with a stronger identity and a clearer point of difference.
The presentation begins by rethinking the concept of UX. Traditionally understood as User Experience, the term is expanded to introduce the idea of Unique Experience: a distinctive and recognisable experience that is closely aligned with the identity, positioning and business model of each development.
In architecture, experience is not shaped by a single decision, nor does it begin once a building is complete. It starts with the moment of arrival and unfolds through entrances, circulation, atmosphere, views, the relationship with the landscape, the mix of uses and the ways in which people move through, spend time in and connect with a place.
From this perspective, design moves beyond being purely a functional or aesthetic response. It becomes a strategic factor capable of influencing how a project is perceived as a whole. A carefully designed experience can strengthen its character, encourage new ways of using and inhabiting it, and help transform a real estate asset into a meaningful destination for both its users and the wider city.
Drawing on a range of case studies, Santiago Pérez will examine how architectural decisions can activate uses, encourage people to stay longer, create connections between different programmes and strengthen the relationship between a project, its surroundings and the people who inhabit it.
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Discover some of the ideas that will be explored during the presentation:
Read the key takeaways from Gómez Platero’s previous contributions to the event series.
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An Agenda for the Future of Real Estate
Over the course of the two-day event, Expo Real Estate Argentina will address some of the sector’s most pressing challenges, including the future of mortgage finance, the modernisation of real estate processes, industrialised construction, the use of artificial intelligence in marketing and sales, the transformation of the workplace, access to capital markets, tokenisation and new forms of investment both within Argentina and abroad.
The programme will also include discussions on urban planning, residential development, corporate environments, logistics and industrial real estate, international opportunities and products designed to respond to emerging needs.
Within this context, experience becomes a common thread linking the many dimensions of development. It brings together architecture, operations, identity, positioning and business strategy to create projects that not only respond to immediate needs, but also retain their relevance over time.
Expo Real Estate Argentina 2026 will offer an opportunity to bring together different perspectives on the present and future of the sector, at a time when successful development increasingly depends on finding new balances between efficiency, innovation, profitability and quality of life.
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Will you be in Buenos Aires during Expo Real Estate Argentina?
Arrange a meeting with our team during the event.
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