REB+ Summit Guadalajara and New Opportunities for Real Estate
On September 9 and 10, 2026, the Hilton Midtown Guadalajara hosted a new edition of the REB+ Summit Guadalajara, bringing together leading players from the real estate sector to discuss trends, opportunities, and emerging development scenarios.
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This year’s edition focused on the evolution of Guadalajara as the economic and technology capital of Western Mexico. Over two days, developers, investors, architects, specialists, and industry leaders exchanged perspectives on the factors reshaping the region’s growth, from nearshoring and digital infrastructure to data centers, housing, and logistics.
The agenda combined conferences, panel discussions, and networking opportunities aimed at understanding how these transformations are affecting different real estate typologies and, in particular, the new demands they are creating for those who design, develop, and invest in the city.
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Learn more about our participation in previous editions of REB+ Summit Guadalajara
Explore the key takeaways from the 2024 edition
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Gómez Platero took part in the event with the talk “Designing Value: Between Efficiency and Differentiation,” presented by Architect Carlos Sánchez, Head of Business Development Mexico. The presentation addressed one of the key challenges facing contemporary real estate development: how to achieve efficient projects while also creating distinctive proposals capable of generating value in increasingly competitive markets.
The event also took place at a time of significant transformation for Guadalajara. The consolidation of the technology and service industries, together with the growth of logistics and manufacturing activity, is expanding and diversifying real estate demand. New investment and the development of infrastructure linked to nearshoring are creating opportunities, while also calling for more comprehensive responses in housing, mobility, productive spaces, and urban development.
Guadalajara Expands the Scale of Its Real Estate Market
Recent indicators show that Guadalajara is expanding across both the industrial and corporate real estate sectors. According to CBRE, the industrial market reached 5.9 million m² of inventory in the second quarter of 2026, with approximately 425,000 m² more under construction and over 255,000 m² transacted during the first half of the year. Demand is being driven primarily by advanced manufacturing, electronics, and logistics, while average asking rents reached USD 7.51/m²/month.
At the same time, the Class A/A+ office inventory reached 836,000 m², following the addition of more than 30,100 m² of new supply during the quarter, mainly in corridors such as Zona Financiera and López Mateos–Américas. CBRE also reports approximately 30,900 m² currently under construction, while demand continues to be supported by sectors including technology, specialized services, and pharmaceuticals.
The data also point to increasingly demanding expectations for real estate products. Colliers reports that average office rents reached USD 23/m²/month in the second quarter of 2026, amid sustained demand for higher-quality spaces. For architecture and real estate, this context presents the challenge of developing spaces with higher specifications, greater flexibility, and improved efficiency, capable of responding to increasingly specialized companies and productive activities.
Guadalajara’s evolution therefore points to a new phase for the sector. As markets become more sophisticated and demand continues to evolve, the value of projects will increasingly be determined not simply by their scale, but by their ability to combine efficiency, differentiation, and a precise understanding of their context. Events such as REB+ Summit create an opportunity to bring these variables into the conversation and anticipate the decisions that will shape the region’s next real estate cycle.
