GP at BOOM 2025: The Future of Real Estate in Guatemala
On Wednesday, November 12, the fifth edition of BOOM 2025—the leading event for Real Estate and property investment in Guatemala, organized by URBOP—will take place. Hosted at the Westin Camino Real Hotel, the event will bring together industry leaders to discuss the future of the country’s Real Estate market.
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BOOM 2025, organized by URBOP, is a gathering of top Real Estate leaders and experts in Guatemala, designed to explore the sector’s challenges and opportunities looking ahead to 2030. This year’s edition will be held on Wednesday, November 12, at the Westin Camino Real Hotel in Guatemala City.
An exclusive, invitation-only event, BOOM 2025 features a dynamic agenda of short talks and panels focused on key topics shaping Real Estate development, innovation, and the regional economy. Discussions will cover Guatemala’s current landscape, innovation in Latin American cities, construction workforce trends, hospitality and tourism development, and global economic outlooks. Attendees will dive into case studies, emerging trends, and new opportunities for Real Estate in Latin America, with a special emphasis on how Guatemala is adapting to these evolving urban paradigms.
Discover more about GP’s participation in previous editions of BOOM
This year, Gómez Platero will take the stage with the talk “Redrawing the Future: Opportunities in LATAM,” presented by Ricardo Fernández, Business Development Manager for the Americas. The session will focus on the development of smart cities in Latin America and how urban innovation can transform quality of life and drive progress across the region’s cities.
The Real Estate Market in Guatemala: Key Insights
According to a report by 4S Real Estate, Guatemala’s property market is undergoing a transformation, driven largely by rising housing demand and the need to adapt supply to new consumer realities. In 2023, vertical housing supply in Guatemala City grew by 6%, with over 4,000 new units launched. However, the main challenge remains aligning supply with the real purchasing power of the population, as 70% of potential demand is concentrated in housing segments priced below US$100,000.
The report also highlights that 60% of residential projects under development are focused on the metropolitan area, while the country’s interior is beginning to show growth potential, especially in mid-sized cities. Additionally, the trend toward mixed-use projects and flexible spaces continues to rise, reflecting new work and lifestyle dynamics.
In the office and commercial space segment, absorption rates remain steady, with a growing preference for strategic locations and formats tailored to post-pandemic needs. The sector faces the challenge of innovating products and business models to meet the demands of an increasingly diverse and discerning market.
